Organized by the Institute of Wine, Embroidery and Crafts Madeira (IVBAM), in this space the traditional products of the region are promoted through various activities, including showcookings, wine tasting, workshops and exhibitions of handicrafts and embroidery.
These products are 100% regional and portray what is best in the island in terms of handicrafts and wine production.
30 April | Thursday
Avenida Arriaga – next to the Cathedral
18:30
To mark the start of the Flower Festival, the company, Bordal – Bordados da Madeira, presents a fashion show showcasing a new collection which offers a contemporary approach to Madeira Embroidery, reinterpreting it in terms of design, image and communication, whilst remaining true to its roots in terms of Madeiran tradition and identity.
This moment creates a natural connection between Madeira Embroidery and the Flower Festival, two of the Region’s most iconic symbols, where authenticity, creativity and conviviality come together. This is a celebration of Madeira Embroidery as a living heritage, constantly renewing itself, affirming its importance both now and in the future.